Online promotion can be viewed as a cost effective way to advertise your business. Not only can it be cost-effective in the long-term, there are many options and services available to businesses to develop their own online presence without the need to hire a professional.

For any business that chooses to go it alone and develop their own online presence, it is important to learn about the possible pitfalls, pitfalls that can end up having unexpected costs for the business at a later date.

Professional web development may seem like a costly expense, but get the right web development company and the cost is worth it, and will save a company money in the long run.

Of course there is always free options for those that are tech-savvy enough, and for those that aren’t there is free options aimed at the least technically challenged entrepreneur.

Wix free website builder

One such application that promotes itself on it’s ease of use is the Wix platform.

Wix is an online website builder using a series of templates and drag and drop tools to allow anyone to build their own website which is hosted on Wix servers.

Initially Wix is provided for free, with the compromise that Wix displays adverts to users and visitors to your site. Businesses can pay for a dedicated domain at a low monthly cost, adverts are still displayed to visitors to the site. To remove adverts there is additional purchase plans costing a minimum of $14 dollars per month.

Apart from potentially advertising your competitors on your Wix powered website, Wix have a series of shortfalls worth mentioning briefly:

1. Despite drag & drop features, templates can be limited in flexibility and developing a presentable Wix site can take a lot of time and effort.

2. Search Engine Optimisation is an important aspewct of having an online presence, and although Google can parse a Wix website, Bing cannot. Wix powered websites in general do not perform well in search engines.

3. Technical limitations are a big shortfall on the Wix platform. Although they have many tools for business owners, if there is a tool, function or feature lacking adding additional code to a Wix site is very difficult.

4. If you have decided to move your site away from Wix for whatever reason, then you have to start from the very beginning as they have no option to export your data.

Although Wix can seem as an attractive solution for businesses operating on a tight or small budget to advertise themselves online, it can lead to unexpected costs further down the line.

Getting your online presence correct the first time around can be a great cost and timesaver and with professional tech support it frees up the time of business owners to develop their business and concentrate on their clients.

If you wish to develop your online presence it is always worth speaking to a professional first before considering a free website builder. A free website builder may be saving you cash in the first instance, but can have many hidden financial costs further down the line.

At help! we develop cost-effective solutions to help promote your business online from web development to online marketing and management. Why not contact one of our staff today to help you decide what options are best for you and your business!

Categories: Marketing

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