Keeping a daily blog is often overlooked as a marketing strategy for many small businesses, yet the effectiveness of an active blog in terms of generating leads and traffic shouldn’t be underestimated!

Research conducted by HubSpot concludes:

  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time.
  • Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.
  • Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.
  • Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
  • B2C (business to consumer) companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.

These stats clearly show the importance of blogging as part of a marketing strategy for businesses, yet with the daily demands placed on small business owners, blogging can be an additional time consuming affair. It doesn’t have to be!

1. Save time with WordPress and JetPack

We always recommend businesses use a Content Management System (CMS) for their website. Our favoured CMS is WordPress, due to it’s well rounded support, flexibility and ease-of-use for our customers.

Utilising the JetPack plugin with WordPress, small business owners can connect their social media profiles to the admin area so that whenever a new blog post is published, it will automatically be published across the connected social media accounts.

This can be a timesaver, especially for those business owners who have focused their energies on a social media platform. Automating the process somewhat helps to reduce time spent on marketing on multiple platforms and create a uniform approach that does not exclude users who do not engage with businesses on social platforms.

2. Tweet to Blog

For those that would rather focus primarily on social media, two handy plugins (Import Tweets as Posts and Twitter posts to Blog) can be invaluable to ensure that your website content remains fresh and engaging for your site visitors that do not access social media.

Both plugins will take tweets from your Twitter account and automatically post them to your website. Keeping content up-to-date and fresh is important for Search Engine Optimisation and gives your website a better chance at being more visible in the search engines.

3. Facebook to Blog

Similar to the plugins listed above, Facebook to WordPress, allows you to scrape content from your Fb business page or group page and publish them on your website. The script runs automatically and will even import user comments.

In Summary

Focussing on your social media accounts to grow your business is invaluable, for your potential customers that use social media. It isn’t so great for your potential customers that do not use social media platforms, and with 93% of online experiences starting through search engines, it is important to give your website the same attention and love as your social media accounts.

Automating part of the process can help those that are time limited due to the demands of running a small business. Alternatively, small business owners can hire a company to manage and generate content for their websites on a daily basis (this is an area we specialise in).

If you’re not convinced yet, these final stats paint a very clear picture:

  • Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published 0 to 4 monthly posts.
  • Content marketing costs 62% less than traditional marketing, but generates about three times as many leads.
  • 70% of people would rather learn about a company through articles rather than an advertisement.
  • 77% of internet users read blogs.
  • Small businesses with blogs generate 126% more leads.

Keeping your website fresh with content is an important part of developing your online marketing strategy to engage with your potential customers, and it is an area we can provide your business with support. Contact us if you want to learn more about how we can help develop your online marketing strategy for your business.

Categories: Marketing